Linda Ikeji Reveals Future Plans For Her TV Platform

Nigeria's most popular blogger Linda Ikeji was featured on the latest issue of Forbes Africa Magazine.

She said to Forbes Africa: "When I was growing up, blogging was never the plan, I wanted to be a TV journalist, a presenter or producer."

 Though she knew nothing about blogging at the time, she "learned so much, not only about writing engaging content, but also monetizing her talent," 

The Forbes article also revealed some details about Linda's opulent lifestyle " Linda lives in a $2 million mansion in one of the most expensive neighborhoods in Lagos, drives a $300,000 Bentley Mulsanne and most importantly, does exactly what she wants. And that includes creating her own social network, Linda Ikeji Social (LIS), a one-stop shop for everything people need when they go online.

 The article goes on to state that, "Google ranked Ikeji one of the most searched personalities in the last decade, in Africa’s most populous economy. Ikeji has managed to reinvent herself over the years, establishing a brand as a successful businesswoman making telephone-digit figures per month blogging.

With the success of Linda Ikeji blog, Linda Ikeji sought a new adventure and decided to create a subscription video on demand (SVOD) platform, called Linda Ikeji TV which she has invested about $2 million of her own money in. 

 Here's what she said regarding the growth of LITV: "Since the platform [LITV] was launched in June 2018, 162,000 people have passed through it and out of that 80,000 paid a N1,000 one-month subscription but not all of them renewed and we were not able to retain them.

 "That was 100% our fault. We were not updating the site with new content because I had spent so much money creating the content we put on the site.

 "Netflix puts about four new shows a day on their platform but we couldn’t keep up with that and by the third month, subscribers wanted something new and if there is nothing new, you will stop paying.

 "So, this is very capital-intensive and we did research and realized in order to retain your subscribers, you have to give them new content every day."

The LITV platform is currently going through a site redesign and is launching in London in July and in the United States in August with new, original and licensed content as well.